50: The Facts of Life

This week is a tribute to Alan Thicke, writer of The Facts of Life theme song, among many others.


Today Ken and I are catching up on our businesses, and talking about some next steps for both of us.

Craig has his first professional coaching call set up, as he’s looking to further refine the operations, independence, and profitability of PodcastMotor.  Looking into 2017 this will be a major focus for him in building out a more diversified, not as dependent on any one person or thing, business that can sustain for the long term.

Ken is just weeks away from launching the newest version of MastermindJam, and along with it will come much enhanced user onboarding, meeting scheduling, and hopefully retention.

Ken is also looking to build out a small mastermind style trip (similar to the Big Snow Tiny Conf events), but on a sailboat.  If you’re interested in meeting other entrepreneurs, talking shop, and working out your businesses in a beautiful setting check out bigsailtinyconf.com

 

49: Traffic Cures All Ills

It all comes down to eyeballs sometimes.  Both Ken and I are finding ourselves in a situation where more traffic (and maybe a lot more traffic) will make business really perform better.  Going through the process of testing, evaluating, and implementing some of these traffic generation techniques will be exciting to follow along with in the coming months.

MastermindJam is going through a rehaul in the matching algorithm, onboarding, and mastermind automation that it provides.  With this Ken will need to drive a lot more traffic to the site to start getting the engine really purring.

Craig has started a new project, a Remote Jobs board that allows businesses with distributed workforces to hire remote designers, developers, marketers, and support team members, anywhere in the world. WorkRemotely.io is going to be a really fun project, but one that will need to grow it’s traffic by 10-20x.  No small feat indeed, but Craig is excited about learning some traffic generation techniques that he’s not had to utilize with PodcastMotor.

48: The Importance of Staying Power in Growing Our Businesses

As a business grows and matures it experiences the eventuality of getting some of that “been around for a while” organic juice. Both Ken and I have seen this lately with MastermindJam and PodcastMotor.  More organic search, site traffic, and ‘cold’ customers coming to our site in the past couple of months, and the only thing to explain it is the slow grind of more content, more chatter in the community, and more reputation for Google to look at.

Both Ken and I have been working a lot lately about how to build PodcastMotor and MastermindJam in a way that compliments all of the work we’ve already done.  It’s tempting to look at the shiny object out there that’s a totally new field, but it’s much more difficult to make an impact in a new field, as opposed to just improving on your current app or market.

Resources Mentioned

Business Systems Explored

LevelsIO on Twitter

Entrepreneur on Fire Blog

47: Customer Discovery and a New App

This week Ken and I are talking about a new project that I’m developing.  After the discussion last week about being a newbie programmer in training I’ve settled on an initial product to develop.

The app is going to be called Monsoon, and you can find it at monsoonapp.com.  While I’m sure the final product will be much different than this initial idea the space it’s going to be in is marketing analytics.  Initially this will be a tool to help you plan and prioritize your marketing efforts.

Inspired by a blog post by Josh Pigford of Baremetrics and the Traction book by Gabriel Weinberg this is something that I know is top of mind for a lot of folks.

Ken’s been busy on some new revisions to MasterMindJam, and also starting some customer discovery in the charter sailboat niche. This is a big industry and lots of different approaches he can take to finding a problem to solve. Customer discovery is always a fun, but challenging process, so it’ll be interesting to see where this leads.

p.s. A virtual High Five for anyone who can tell me where this picture was taken.  Tweet at us @weekendspodcast

46: Mapping Our Future Plans

This week Ken and I do a bit of thinking about what we’re looking at with our businesses now that we both find ourselves with a little time on our hands.

One of the tools that Ken has been using is Poindexter to map out what a business model could look like down the road.  Pretty interesting tool to check out.

Hope you enjoyed the show this week.  As always we’d love a review in iTunes if you’re not too apathetic!