46: Mapping Our Future Plans

This week Ken and I do a bit of thinking about what we’re looking at with our businesses now that we both find ourselves with a little time on our hands.

One of the tools that Ken has been using is Poindexter to map out what a business model could look like down the road.  Pretty interesting tool to check out.

Hope you enjoyed the show this week.  As always we’d love a review in iTunes if you’re not too apathetic!

45: New Directions (no, not the boy band!)

Just as quickly as some things start, they can also end.  The show today is all about a few of updates from us, a few new directions we’re taking in our businesses, and lessons we’ve learned along the way.

Nugget saw some fantastic growth in it’s initial launch, and was poised to grow quickly as a platform where entrepreneurs can come to find business problems to solve, but also to congregate to talk through what their business problems are, and hopefully how to solve them. After the launch Ken and his cofounder Justin found a few growing pains along the way as the business began to evolve.  A few important lessons came out of this:

  • Alignment of business/personal focus with your cofounder
  • Ensuring the business model is one you want to pursue long term
  • Beginning with the end in mind across all aspects of your business

Ken has chosen to step away from Nugget and let Justin run with things from here, and the lessons he learned were valuable and in the grand scheme of things rather painless.

He’s seeing MastermindJam continue to grow, and is looking at a few new ways to approach the business, and find ways to monetize it outside of the matchmaking service.

Craig is now settled(ish) in France and is able to finally start concentrating on work again.  The business has done well over the course of their first 2 weeks in the new house, which is a testament to the systems and processes that he put in place several months ago.  While it doesn’t pass the litmus test of taking 2 solid weeks away from the business, overall things are running pretty smoothly.

PodcastMotor continues to grow and every month Craig is fine tuning the way the business runs and the end product that customers are getting as a result.

We don’t talk too much about reviews on the show, but honestly we’d love to hear what you think.  If you’re enjoying the show please head over to the ole iTunes and leave us a review.  Would love to hear your thoughts on what we’re doing here.

38: All This World Needs is More Traffic

Driving traffic to your site is the lifeblood of learning, growing, and optimizing your business. Without it you’re really just guessing at what works, what your customers want, and how viable your business really is.

Hot off the heels of a mention on Startups For the Rest of Us, Ken is looking to capitalize on some additional traffic to his site.  But will this boost in eyeballs be the thing that takes MastermindJam to a whole new level?  It’s a good reminder that traffic is really just the tool that we can use to test, optimize, validate, and improve upon our business.  Without visitors, and their opinions of your value proposition, nothing else really matters.

In the coming weeks we’re going to dig into some things that we’re both doing to drive more traffic to our sites, and how you might be able to implement some of those things too.

What traffic generation techniques and strategies have you used successfully?  We find that so many of them are one-time or have to be repeated often.  Building sustainable traffic generation strategies would be really great to incorporate into your business.

If you enjoyed the show: please, right now, head over to iTunes and leave us a 5-star review.

Leave your comments on our site at this episode’s show notes, or send 140 characters of love our way on twitter.

35: My Future’s So Bright, I Gotta Wear Shades

Shiny object syndrome is a tough thing to overcome, but with the success of our businesses these temptations wane.  Keeping focused on Priority #1 is key to the long term success of any entrepreneurial venture.

The big day of going full time on PodcastMotor is coming for Craig and along with that brings all sorts of emotions.  Staying focused at this time is really important.  Failure to do so could mean the demise of his entrepreneurial career even before it really gets started.

Ken is looking at diversifying revenue streams within MastermindJam, while keeping an eye on the real job of running the business.  While this could provide for a great opportunity to take the business to the next level it could also mean not really doing anything well.

The opportunities and risks are actually similar for them both, but keeping focused on what is really important, what’s going to move the business forward, and what is just noise and is acting like a distraction is going to be key over the next few months.

Mentions this week

If you enjoyed the show: please, right now, head over to iTunes and leave us a 5-star review.

Leave your comments on our site at this episode’s show notes, or send 140 characters our way on twitter.

Ep 33: Relaying Value through Price, and A Few New Tools

Ken is a marketing genius!  Revamping the pricing of MasterMind Jam has been a booming success.  All early indicators are pointing towards a pricing schedule that more reflects the different value that customers will expect has been really great.  No more does everyone pay the same price, now price is determined by company size/success, letting customers self-select into their own groups a bit.

Craig has been deep into the weeds of transitioning his new sites from Drupal to WP and using a great service called Fantasktic to do so.  They’re one of 2 migration services recommended by WPEngine, and have been fantastic.  Hopefully should be done this coming week and we can begin really doing some improvements to both sites.

PodcastMotor is continuing to grow as the end of the year has brought several new show signups, and the team is absorbing them well.  Having a full time project manager has proved essential at this point, and things absolutely could not go on without her.

Ken is looking at building up an Amazon site, with potential to spin into an FBA model soon.  Very exciting as there is a ton of opportunity in that world, and may offer a quick win relative to the slow ramp up that a lot of software businesses see.

If you enjoyed the show: please, right now, head over to iTunes and leave us a 5-star review.

Leave your comments on our site at this episode’s show notes, or send 140 characters our way on twitter.