Welcome back to The Nights & Weekends Podcast, where we’re working hard to bootstrap real, viable businesses.
Craig gives an update on PodcastMotor. He received a lot of really positive but non-committal feedback from potential customers for the core of the product offering. It’s just a matter of solving the right problem for the right group of customers, and PodcastMotor doesn’t yet compel customers to part with dollars.
In Ken’s update, he’s pretty convinced he needs to leave the HIPAA Guide concept in the rearview mirror and get working on the next thing — whatever that might be. Ken’s customers are less DIY than expected, and don’t often seek out online sources for this kind of knowledge, preferring instead to trust in high priced consultants.
It’s really looking like both businesses will get scrapped. Hey, let’s scrap two reasonable-sounding, but dead-on-arrival business ideas and start from scratch. Yay! Fun!
Craig’s next steps will be to pursue publishing Amazon Kindle books, while Ken’s next steps are less clear. Ken is going to give his HIPAA business another week of customer development before leaving it in the bin.
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